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Staying Ahead of the Curve

August 13th, 2016



by Ian Price

The acronym VUCA (Volatility, Uncertainty, Complexity and Ambiguity) sums up the circumstances we are living in perfectly. In their book Moments of Impact: How to Design Strategic Conversations That Accelerate Change, Chris Ertel and Lisa Kay Soloman described a VUCA world as one in which organisations face constant surprises from all directions. “VUCA world is a bit like an amusement park: it’s full of thrilling rides – just not all of them are fun… a world where a political coup or a tsunami on the other side of the planet can disrupt markets in surprising ways.”While we can all recognise that description, there’s an alternative meaning for VUCA, one coined by Kevin Roberts, Chairman and former CEO of Saatchi & Saatchi. His take on VUCA is “Vibrant, Unreal, Crazy and Astounding” and his recipe for leadership success in this flavour of VUCA is also worth repeating.

  1. Create other leaders
  2. Provide rocket fuel in the form of responsibility, learning, recognition and joy
  3. Stay ‘in Beta’ – having lots of small ideas continuously
  4. Let emotion rip – it leads to action
  5. Make things happen

During this time of unexpected change, there will also be opportunities for transformation and growth and the Academy is here to help you to navigate this path successfully. Transformation and change can best be achieved with the support of others who can advise and guide you and can help you set the goals that you need to achieve. Having a coach, mentor and peer group who can be relied upon is also an established method of helping leaders successfully navigate through times of change.

Ian PriceIan Price became Chief Executive of the Academy in February 2016. He has a reputation and track-record for growing profitable businesses rapidly. His affable demeanour and relaxed style of working hides an exceptional talent at being able to focus on what makes a business tick.

The Academy for Chief Executives is a leading executive coaching and mentoring organisation working with business leaders and their teams throughout the UK.

Member companies collectively turnover £3.5 billion per annum and on average employ 75 people each. &

To find out more about membership of the Academy for Chief Executives contact us on: 07714 246509 or



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