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Round in Circles

March 29th, 2016

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Ever since the industrial revolution, our economic model has relied on using large quantities of cheap, easily accessible materials and energy in a linear, ‘take, make, dispose’ process. But this is a model that is reaching its physical limits.

But what if the things we throw away today can become the resources of tomorrow?  That’s the premise behind the idea of the circular economy – one that is one that is waste-free and resilient by design. This video from The Ellen Macarthur Foundation explains more.

For businesses, the circular economy represents a huge opportunity to re-think and re-design the way we make stuff as well as the way our economy works – designing products that can be ‘made to be made again’ and powering the system with renewable energy. And with creativity and innovation, this restorative economy need not be a pipe-dream.

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